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This policy covers the following subject areas:
This is the privacy policy of BMW (UK) Limited and BMW Financial Services (GB) Limited.
A Guide on how BMW Financial Services and Credit Reference and Fraud Prevention Agencies will use your data if you apply for finance from BMW Financial Services can be found in our Legal Notice.
We may update this privacy policy from time to time by publishing the amended version on our websites.
This privacy policy applies to personal information we hold about individuals. It does not apply to information we hold about companies and other organisations.
We take the privacy of your personal information very seriously and will only use your personal information in accordance with the current data protection law in the UK and this privacy policy.
We may receive information about you:
We may use your information (which we receive from you or third parties or learn from the way you use our products or services) for a variety of purposes, including:
We may share your information for any of these purposes with:
We may also pass your information to third parties:
If one of these organisations is outside of the European Economic Area we will make sure they agree to apply the same level of protection of your information as we are required to apply in the UK.
NB If you apply for finance from BMW Financial Services, please also see the Guide on how BMW Financial Services and Credit Reference and Fraud Reference Agencies will use your information both when you apply and during the course of your finance agreement appearing at the end of this policy. This can be found in our Legal Notice.
We may use your information to contact you with news on BMW cars and motorcycles and MINI cars and other products and services (provided by us, our other group companies or our carefully selected business partners) which may be of interest to you and occasionally for market research purposes.
We may also pass your information to our other group companies, authorised BMW, MINI and BMW Motorrad dealers and our other business partners for these purposes.
We, and these other parties, may contact you by post and phone and, if you give us your prior agreement to do so, by email, SMS and other electronic means.
The range of products and services offered by us, our approved BMW, MINI and BMW Motorrad dealers, our other group companies or selected business partners include:
Our group companies trading in the UK include BMW (UK) Limited, BMW Financial Services (GB) Limited and Alphabet (GB) Limited and our group brands include BMW, MINI, BMW Financial Services, MINI Financial Services, BMW Motorrad, Alphera Financial Services and Alphabet. Some of the products mentioned above are provided by selected business partners including UK Insurance Limited (BMW and MINI Motor, Home and Travel Insurance), American Express (BMW and MINI credit card) and Newcastle Building Society (BMW and MINI savings products).
You can opt out of receiving marketing communications from us on our vehicles and other products and services by ticking the appropriate box (if providing your information on this website) or at any time by calling us on free phone 0800 561 0666, or writing to us at BMW Customer Information Service, Europa House, Bartley Way, Hook, RG27 9UF.
You can also contact us at the above address or telephone number if you have previously asked not to receive marketing communications but would now like to hear from us with news on BMW, MINI or BMW Motorrad vehicles and other products and services.
Please note if you purchase a vehicle from an authorised BMW or MINI dealer or otherwise give your information to an authorised BMW or MINI dealer, you will have a separate relationship with the dealer in relation to the dealers use of your data and you will need to contact the dealer concerned in relation to any request you may have in relation to the dealers use of your data.
We will only send you marketing communications by email or other electronic means if you give us your agreement to do so. For example, we may inform you when inviting you to provide your email address that by providing your email address you will be indicating your agreement to receive marketing emails. If you give us your agreement and subsequently wish to opt out you can do so by clicking the unsubscribe link which we include on all our marketing emails or you can contact us at any time at the address or telephone number above.
We try to keep our website secure. However you recognise when providing your information to us through our website or when you send us or ask us to send you any of your confidential information by email, that the internet and email communications over the internet may not be secure. We cannot be responsible for any loss or unauthorised interception of information transmitted via the internet which is beyond our control.
Our website may contain links to other websites outside of our group. Our privacy policy only applies to our website. We are not responsible for the content, privacy or security of other websites.
If you give us information on behalf of someone else, you confirm to us that you have their permission to do so and that they are aware of the contents of this privacy policy and do not have any objection to our processing their information in accordance with this policy.
You are responsible for informing us of any change in your details, such as a change of address. You have a right to ask us to correct any inaccuracies in the information we hold about you.
You have a right to ask what information we hold about you. We will charge you a small fee for this (the statutory fee is currently £10).
You may contact us at the address below for these purposes.
If you are under 16 please do not provide us with any personal information unless you have the permission of your parent or guardian to do so.
Telephone calls to us may be recorded and/or monitored for training purposes.
You can contact us in relation to this privacy policy by writing to us at BMW Customer Information Service, Europa House, Bartley Way, Hook, RG27 9UF
A cookie is a small text file that some websites store on your computer.
Within this website cookies are used to improve the browsing experience for our customers. BMW Group take your privacy seriously and the below information details the cookies used, how to prevent these being written and the impact of doing so on your browsing experience.
You can accept or decline cookies by modifying the settings in your browser. However, you will not be able to use all the interactive features of the site if cookies are disabled.
Most recent web browsers allow control over the cookies saved through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
BMW Group are working to provide the ability for you to manage your cookie preferences within our website but this is currently under development. As an interim step below we have detailed all the cookies set by our websites, their purpose and details of how to opt out where available.
The cookies detailed on this website are based on the International Chamber of Commerce guide for cookie categories; Strictly necessary, Performance, Functionality or Targeting.
The tables below explain the cookies we use and why. The information is updated regularly but if a discrepancy is found then please Contact Us.
| Cookie | Name | Purpose | More Information |
|---|---|---|---|
| JSESSIONID | JSESSIONID | This session cookie indicates that you are actively using the site. This indicates, at any given time, how many users are visiting the site. This cookie is deleted when you close your browser. | |
| ARPT |
ARPT1 ARPT2a |
These session cookies are used to help ensure that the content of your page loads quickly and effectively by distributing the workload across web servers. They are deleted when you close your browser. |
| Cookie | Name | Purpose | More Information |
|---|---|---|---|
| WebTrends Tracking |
WT_BMW WT_FPC |
These third party cookies are used to perform WebTrends tracking services. | http://webtrends.com |
| Google Analytics |
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These third party cookies are used to collect information about how visitors use the site. The information is used to compile reports to improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. |
Google privacy policy To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout |
| Cookie | Name | Purpose | More Information |
|---|---|---|---|
| BMW Tracking | BMW_TRK | This cookie is used to collect information about your interest in different BMW models. This cookie expires after 6 months. | |
| DoubleClick |
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These third party cookies are hosted by DoubleClick and used to collect anonymous information about how users visit the site to target advertising. | http://www.google.com/doubleclick/ |
| Specific Media | ug | These third party cookies are hosted by SpecificMedia and used to collect anonymous information about how users visit the site to target advertising. | http://specificmedia.com/privacy |
| AppNexus |
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These third party cookies are hosted by AppNexus and used to collect anonymous information about how users visit the site to target advertising. | http://appnexus.com/privacy-policy |
| M6d |
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These third party cookies are hosted by m6d and used to collect anonymous information about how users visit the site to target advertising. | http://m6d.com/info/privacy-policy/ |
| Affectv.co.uk |
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These third party cookies are hosted by affectv.co.uk and used to collect anonymous information about how users visit the site to target advertising. | http://affectv.co.uk/privacy_policy.php |
| Cookie | Name | Purpose | More Information |
|---|---|---|---|
| Add This |
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We use the Add This sharing button on some of our pages to enable our visitors to share information with friends and acquaintances. The cookie is automatically inserted and used for updating sharing statistics within the control. No data is sent back from the cookie to AddThis, and this information is not used by us. | Please visit the privacy Notice of AddThis to opt-out. |
| XGraph |
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XGraph is now part of AddThis. | |
| Youtube |
VISITOR_INFO1_LIVE Use_hitbox PREF |
These third party cookies are used to perform youtube tracking services. |
Google privacy policy To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout. |
Some of the BMW Group web pages also contain electronic images known as web beacons (sometimes known as clear gifs) that allow BMW to count users who have visited these pages. Web beacons collect only limited information including a cookie number, time and date of a page view, and a description of the page on which the Web beacon resides.
Some of the BMW Group web pages contain embedded video content from YouTube. When you visit a page with an embedded YouTube video, or click to view the video, you may be presented with cookies from YouTube. The BMW Group does not control the setting of these cookies. To find out more please visit YouTube’s embedding videos information page.
The BMW Group web pages contain embedded ‘share’ buttons to enable users of the site to share content with friends through social networks, such as Facebook or Twitter. These sites may set a cookie when you are logged in to their service. The BMW Group does not control the setting of cookies from these websites. Please check the third-party websites for more information about their cookies and how to manage them.