How your personal information may be used
Use of personal information under EU data protection laws must be justified under one of a number of legal grounds and we are required to set out the grounds in respect of each use in this policy. An explanation of the scope of the grounds available can be found here
The main uses of your information are:
Customer Support and Marketing - to respond to enquiries and to bring you news and offers
Customer care and for personalised communication of Cannon Motorcycles product and service information, where necessary with your consent. For these purposes, Cannon Motorcycles may transmit this data to authorised third parties and BMW Group companies
In order to ensure that you receive relevant and personalised communications, we will use your data to create an individual customer profile and we may share your personal data between authorised third parties and BMW Group companies. This may include data you have provided to these companies, or which is generated by your use of Cannon Motorcycles or BMW products, for example contact details, preferences, customer history, vehicle data, app usage and online behaviour
Vehicle Sales & Service – to process your sale, configure and service your vehicle
Cannon Motorcycles Ltd will obtain Contact Details, Vehicle Configuration Details, Vehicle Technical Information and Sales and Services Information when you purchase, service or repair a vehicle from or with them as part of the sale or service and will use it to provide the services you request and notify you of issues in relation to your vehicle. This information may be accessed by BMW Group companies to troubleshoot technical or other issues relating to the delivery of these services
The above mentioned controllers may also receive limited Vehicle Location Information during the repair process which will be used only in accordance with Location Information Safeguards. For further information on these safeguards click here
Vehicle Finance – to assess your eligibility for finance.
Legal grounds for processing your personal information
The use of your information set out above is permitted under EU data protection law on the basis of these principal legal grounds:
You may withdraw your consent at any time by:
There may be uses that are permitted on the basis of other grounds; where this is the case we will use reasonable endeavours to identify the ground and communicate it you as soon as possible after becoming aware of the new basis
Transfer to third parties
Personal information which we collected may be transferred to third parties on your behalf, only with your consent.
This is only shared in a secure manner, using a consistent security protocol. When we share with other parties we ensure that they only use your personal data for the purpose it was collected and do not allow them to abuse this agreement.
The types of third parties apart from the BMW companies already stated are:
CANNON MOTORCYCLES LTD – who are we and what do we do
Note: For ease of reading the company is referred to throughout this policy by their Short name:
Who are Cannon Motorcycles:
Cannon Motorcycles is registered at this address:
40-42 High Street
What Cannon Motorcycles do:
Cannon Motorcycles is an appointed BMW Motorrad specialist, supplying new and used Motorcycles, clothing and aftersales needs.
FCA Status Disclosure:
Cannon Motorcycles Limited is an appointed representative of BMW Financial Services (GB) Limited, which is authorised and regulated by the Financial Conduct Authority, for its general insurance mediation activities. Ref No. 417267
Cannon Motorcycles as a Data Controller and our responsibilities:
Cannon Motorcycles is responsible for, and is the Data Controller of your personal information that it receives from you or from third parties
Third parties are not covered by this policy and are referenced here to provide additional clarity.
Each third party is a Data Controller of information about you, that you and in addition Cannon Motorcycles provides them in relation to your sales, service and financial requests.
For example. BMW Financial Services is the Data Controller of the information which is used to grant and provide finance to you. If you don’t provide us with your consent for this we will not be able to us offer finance to you.
Below are links to third party privacy policies
BMW UK BMW FS FACEBOOK TWITTER GOOGLE
HOW DO WE COLLECT YOUR PERSONAL INFORMATION
These are the main ways we collect your information:
If you are under 16 please do not provide us with any of your information unless you have the permission of your parent or guardian to do so.
Please help us to keep your information up to date by informing us of any changes to your contact details or preferences. You may change or review your preferences by clicking here.
WHAT INFORMATION MAY BE COLLECTED ABOUT YOU
The following types of personal information about you may be collected:
Website and Communication Usage
Sales and Services Information
Credit and Anti-Fraud Information
Device and Service Usage
Vehicle Configuration Details
Vehicle Technical Information
HOW DO WE KEEP YOUR PERSONAL INFORMATION SAFE
We use a variety of security measures, including encryption and authentication tools, to help protect and maintain security, integrity and availability of your information.
Although data transmission over the Internet or website cannot be guaranteed to be secure, we and our business partners work hard to maintain physical, electronic and procedural safeguards to protect your information in accordance with applicable data protection requirements. Our main security measures are:
HOW LONG WE KEEP YOUR PERSONAL INFORMATION FOR
We retain your information only as long as is necessary for the purpose for which we obtained them and any other permitted linked purposes. If information is used for two purposes we will retain it until the purpose with the latest period expires; but we will stop using it for the purpose with a shorter period once that period expires.
We restrict access to your information to only those persons who need to use it for the relevant purpose.
Our retention periods are based on business needs, your information that is no longer needed is either irreversibly anonymised or destroyed securely.
Use for marketing:
We retain your personal information for as long as is necessary, but only for the relevant purpose that we collected it for. You retain the right to remove this consent at any point.
Use to perform a contract:
In relation to your information used to perform any contractual obligation with you we may retain that data whilst the contract remains in force plus one year to deal with any queries or claims thereafter.
Where claims are contemplated:
In relation to any information where we reasonably believe it will be necessary to defend or prosecute or make a claim against you, us or a third party, we may retain that data for as long as that claim could be pursued.
WHO MAY WE SHARE YOUR INFORMATION WITH
Cannon Motorcycles is a UK company. Your personal information may be accessed by our staff, agents, contractors or third parties. Click here for links
HOW TO CHANGE YOUR PRIVACY PREFERENCES
You can change your preferences or withdraw your consent in relation to how Cannon Motorcycles use your personal information. You are also able to request information about your data stored at Cannon Motorcycles as well as request the correction, deletion or restriction of your personal data for analytics and/or marketing use in one of the following ways:
Unit 5d Enterprise Court
* Calls are charged at your normal rate.
CONTACTING CANNON MOTORCYCLES ABOUT THIS PRIVICY POLICY
If you have any questions in relation to our use of your information you should first contact us in one of the following ways:
Unit 5d Enterprise Court
Under certain conditions you have the right to require us to:
Third parties are not covered by this policy and are referenced here to provide additional clarity, below are links to third party privacy policies.
Your exercise of these rights is subject to certain exemptions to safeguard the public interest (e.g. the prevention or detection of crime), our interests (e.g. the maintenance of legal privilege) and the rights of third parties.
If you are dissatisfied with our use of your information or our response to any exercise of these rights you have the right to complain to your data protection authority, this in the UK is the Information Commissioner's Office (click ICO for more information).